Sunday, October 28, 2012

Louis Vuitton Presents : Craftsmen on Wheels

Director Jonathan Leder introduces his highly aesthetic vision of bike polo, an elegant back-lit choreography where all the players glide into a “film noir” scenery; a hazy staging featuring the “Louis Vuitton Boys.”

One of Louis Vuitton’s ongoing projects is the “sport objects” series, represented here with an elegant fixed gear, polo bike made up of elements of steel, aluminium, leather, canvas, and high-density plastic (the front wheel is closed with Damier Graphite canvas to prevent the ball from passing through or to get a mallet mingled in the wheel).

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